Logo’s Designed To Perfection – Get A Logo You’ll Love!
Your business is unique and your logo should be too! A witty logo needs to do its job of attracting interest from potential clients as well as informing them as to what your business is all about. Sounds simple enough? Keep reading, there’s a lot to take into account.
What is a logo really? A cool looking attention grabber? Your logo is actually a well thought out, well calculated visual representation of the core services your company provides.
In an ideal world, your logo should not only represent what your company’s all about, it should also have the ability to influence potential clients with what’s referred to as a crucial first impression. A well designed logo can help create loyalty between you and your clients and help build your identity as a trusted, valued brand and help it project that “premium look” that oh so many business fail to do.
Consider Allstate’s “you’re in good hands” logo. Their logo almost instantly generates a warm feeling of care, signalling their company is one clients can trust. With a bit of planning and a creative touch, your logo can express a feeling of trust also.
In the world of logo design, there are pretty much three types of logos:
1. Font-based logos – these are typically made up of a certain specific font type. The logos of IBM, Microsoft and Sony, for example use font based logos as you can see. Simple text with a little touch of creativity to make them distinctive and unique for branding purposes.
2. Iconic logos – These are straight up easy to comprehend illustrations of what a company does. Take for example a law firm that uses an illustration of a justice scale in its logo or Burger King using a hamburger bun to sandwich its company name.
3. Abstract graphic symbols – These include such logo designs as Nike’s all famous swoosh and Under Armour’s cleverly arranged double U, symbols that have grown to represent the company’s brand identity.
Although these symbols have no intrinsic connection with your business, they only become a representation of your company through effective marketing which in turn relays the association such symbols have with your company. This process typically will require time and money, which is why most small business’s shy away from such designs and leave these logos for the bigger fish with deeper marketing pockets. So moving forward remember that first impressions matter most, that being said make sure your logo is well thought out and capable of reaching out to potential clients in the way you want it to.
REMEMBER TO USE THE KISS PRINCIPLE – Regardless of the logo type you decide to go with DO NOT forget the following principle, KISS (that is KEEP IT SIMPLE STUPID!). Hence the old saying, the ultimate sophistication is simplicity. 5 Rules of logo-thumb to always remember when designing an effective logo:
Getting Started on your logo design – Prior to starting your initial design concept, you should first think of the exact message you would like your logo to portray. Start by coming up with something original and form it into a single sentence mission statement to better concentrate your ideas. While you’re brainstorming over all the options stay true to the original mission statement.
Here are some additional pointers to help you get a logo you’ll love – Take a peek at the competitors in your industry. Study the logo design of their companies and discover your edge, a way your logo can stand apart from the crowd. Does the competition use solid images or perhaps very flashy graphics and font-type? Think about how you want to differentiate your logo from those of your competition.
Keep focused and think about your company’s bottom line. What is it you want your logo design to communicate about your business? Is the image your after one that’s serious or friendly and light-hearted? What is about you that sets you apart of the competition? What kind of people will you be targeting and how will the target market interpret your logo? All of these factors combined should play a role in how your logo is designed.
Throwback. Quick peak at the evolution of Apple’s logo over the years.
Another pointer keep in mind is, keep your design clean and practical. Your design should be as functional on the side of a truck as it is on a business card for example. A solid logo should have several key traits, it should be easy to reproduce, easy to memorize and distinctive. You should also have your design can be replicated in a black and white version so that it can be faxed and photocopied as well.
Moving along, its worth mentioning that your company name should influence your logo design. Say for example your company name is “Chicago Jewelers,” as such you would be best using a classy, serif style of font and accent the lettering. For a company called “Lighting Transport,” the logo might involve, you’ve guess it – a giant bolt of lightning.
Your logo should convey your business’s edge to the target audience. Many of the best designed logos project an immediate message via an illustration and not actual words. Using our “Lightning Transport” example, the benefit of choosing this company based on their logo would be having the edge of “lighting quick, expedited transport services.”
Rule number one, assuming you are serious about your business – NEVER USE CLIP-ART. Even though this may seem like a quick and cheap way to get you company a logo design within minutes, not only will your company not stick out but it will also make the statement that your business is ordinary, bland and generic. Having an actual professional custom logo designed may cost you a bit of brain storming and a few dollars but it sets a premium tone for your company and let customers know you’re professional and care about detail and quality. Put simply, you have the advantage of setting yourself apart from the millions of business’s using the same clip-art graphic to represent themselves.
Watch Your Colors – Let’s make this point short and sweet; don’t be one of those bright people using a million colors in your logo design (keep it no more than 3 colors max). Using too many colors can have a negative impact as for example a six-color logo might cost a fortune to produce on stationery. While the design might appear attractive to the eye, the price could be rather ugly.
As your company grows your logo might be showing up on different platforms, online advertisements, stationery, company vehicles, labels, packaging and the list goes on. For this reason, make sure you keep your design to a max of three colors to optimize the processes involved for possible applications mentioned above.
Designers can help – While brainstorming logo ideas is a mandatory step in creating your company logo, taking the do it all by yourself approach isn’t necessarily the best option. Sure, the idea of avoiding any and all costs of hiring a to a professional design firm may seem enticing, your intentions could do your business more harm than good, masking your companies unique quality service with a logo that leave the impression of cheap and generic in their minds .
Here at Logowit, we make sure creating a premium logo is a simple and affordable process and for this reason even we back our reputation with a 100% satisfaction, money back guarantee. If you’re not happy with your logo, don’t pay us – it’s as simple as that.
Your logo is the foundation of all your promotional materials, so this is one area where investing a bit more time and research can really pay off during the life cycle of your business and add value to your company’s image.
Trademarking Your Logo – Let’s assume you’ve got your all-star logo designed and it’s exactly what you were looking for. Now comes the exciting part of getting your logo out in the public! However – before your company get famous, you might want to consider trademarking your logo and getting it protected from competitors who would like to “borrow” your unique design. Fortunately, trademarking is a simple and inexpensive process. You can now trademark your logo online from the U.S. Patent and Trademark web site, each country has its own trademark office which you can find with a simple Google search of the term “local trademark office”.
Once your logo is trademarked, feel free to use it anywhere you can think of, business cards, labels, info-graphs, t-shirts, coffee mugs, brochures, your Web site – the sky’s the limit. There’s no such thing as bad publicity for the most part so get your company logo in as many places as you can, it will help get you noticed and ideally this should generate leads and produce profit for your business.
Creating a logo isn’t rocket science after all. Just remember to keep your target market and the nature of your business in mind while putting it all together. Over time, you will be able to accomplish your goals of building a brand of your own having a trademarked and recognizable logo. Hopefully this bit of info enlightened with regards to the world of logo design and just how important having a custom logo can be.
Any questions? Don’t hesitate to message or give us a jingle, we’re here to help. Oh and if you happen to message or call, you’ll actually be communicating directly with designers and not some operator working from a third world country like some places. We believe in the advantage of having an experienced and talented team of graphic designers working under one roof with one goal: producing exceptional designs affordably, while adding value to the customer.