The 5 Do’s And Don’ts Of Creating a Persausive Infographic
A well-designed infographic can serve as a key in helping unlock your business’s potential. Recent studies have shown that using infographics appropriately can boost a website’s conversion rate by 22%. Also take into consideration this fun fact, in just the past five years, Google searches for the term “infographics” has skyrocketed by over 25 fold.With that in mind, it’s common sense to to realize the advantage of designing an effective, conversion boosting infographic for your business or organization.
The key is making your infographic resonate with your prospective audience, so slapping together some graphics and info in any old manner won’t bring you’re the results your looking for, so take a look at our 5 do’s and don’ts THAT WILL – make a checklist, take notes, you’ll be glad you did!
The 5 Must do’s!
Listen – Know what your target audience might want out of an infographic. Understand what’s important to them, what they might want to learn more about, and what information you can blend into your infographic that might provide that info and then some – try to throw in information that is of use to your clients, something that will catch their attention intrigue them in a positive way.
Focus – An infographic is, at its core, is a simple informative visual-message and you should be able to sum it up concisely in a single sentence or two. For example, a topic like “clothing” is too broad, whereas a narrower topic like “What types of clothing are best suited for tropical climates” is more precise and specific. Make sure your infographic is targeted to a specific audience for maximum results.
Edit – People are going to skim over your infographic in brief manner (two-three min on average), so make sure it doesn’t contain extraneous information that could dilute or distract from your core message. Focus on the bare minimum of information you need to get your primary point across.
Organize – Start with the most important piece of information, some helpful fact or statistic that’s sure to grab the viewer’s attention and have that lead them your second power-punchline in the middle of your infographic. Be sure your content flows intuitively, summarizing your thesis statement, building towards your all important call-to-action which should be strategically located within your conclusion.
Visualize – Customize your visuals according to the topic at hand – be original, not bland. Successful infographics utilize graphics that are visually stimulating, often making use of bright attention grabbing colors, curved lines, and lots of informative, exciting content.
The 5 Forsaken Don’ts!
DON’T just cut and paste – Design your infographic as an infographic; don’t merely paste random interesting data next to a picture and call it a day. A successful infographic not only incorporates eye-catching visual elements but relevant, informative content – content that adds value to both you and your clients.
DON’T forget to consider the source – Nothing undermines your credibility more than putting out misinformation. If you’re citing statistics, make sure to check with more than one reputable source. Make sure to cite your sources, and make sure those sources are current and not out of date. Remember, if it sounds too good to be true, you guessed it! – it probably is!
DON’T misuse your tone – If your infographic is designed to be fun and light-hearted, make sure the tone of your text reflects this. Likewise, if you’re covering a serious subject matter such as “heart disease”, it’s not the time to be cracking jokes in an attempt to win over your audience. Common sense goes a far way.
DON’T overcomplicate things – If the purpose of your infographic can’t be summed up in a sentence or two, it’s trying to accomplish too much. Don’t be broad, be targeted. Strip it down to its core idea and focus on promoting that – don’t try to incorporate unnecessary facts or figures that can detract viewers from going through with your call-to-action.
DON’T be a “salesman” – No one wants to hear someone droning on about how great their product or service is. Think about what a customer might want to hear and design your infographic with them in mind. Use humor, interesting trivia, or thought-provoking statistics to explore the topic at hand and present your ideas in a unique and engaging manner.
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